Privacy Policy
Effective Date: May 2025
At Mersea Sauna, accessible from https://www.merseasauna.com, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use and safeguard your personal data when you visit our website or use our services.
Who We Are
Mersea Sauna operates from:
Lakeside Adventure Centre, Crosby, Liverpool L22 1RR, United Kingdom
We offer sauna and cold plunge experiences, with bookings available through our website.
If you have any questions about this policy or how your data is handled, please contact:
info@merseasauna.com
What Data We Collect
a) Information You Provide to Us
Contact information: name, email address, phone number
Booking details: date and time of booking, number of attendees
Payment information: processed securely via third-party payment processors (we do not store full card details)
b) Automatically Collected Data
Device and usage data: IP address, browser type, operating system
Website analytics: pages visited, time spent on the site (via Google Analytics or similar)
c) Cookies
We use cookies and similar tracking technologies to enhance your experience. You can manage your cookie preferences through your browser settings.
How We Use Your Information
We process your personal data for the following purposes:
To manage and fulfill bookings
To communicate with you regarding your booking or general enquiries
To send service updates, such as changes to opening hours
To improve our website functionality and user experience
To comply with legal obligations, such as tax or accounting requirements
Legal Basis for Processing
We process your data under the following lawful bases:
Consent: where you have given clear consent, such as marketing opt-in
Contract: to provide the services you requested, such as confirming a booking
Legal obligation: to comply with laws and regulations
Legitimate interests: to improve our business and customer service, where these do not override your rights
Sharing Your Data
We do not sell or rent your data. However, we may share data with:
Service providers such as payment processors, booking platforms and analytics tools, under confidentiality agreements
Public authorities when we are legally required to do so
All third-party services we use are GDPR-compliant and located in the UK, EEA or other jurisdictions with adequate data protection laws.
Data Retention
We retain personal data only for as long as necessary for the relevant purpose:
Booking and payment records: 6 years
Marketing preferences: until you opt out
Website analytics: anonymised or deleted within 26 months
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request erasure of your data in certain situations
Object to processing where we rely on legitimate interests
Withdraw consent at any time, for example, to stop receiving marketing emails
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact us at info@merseasauna.com.
Data Security
We take appropriate technical and organisational measures to protect your personal data, including:
SSL encryption on our website
Secure storage of booking and contact data
Access controls to limit data handling to authorised personnel
Children’s Data
Our services are not intended for individuals under the age of 16. We do not knowingly collect or process personal data from children without parental consent.
Third-Party Links
Our website may contain links to third-party websites, such as payment services. We are not responsible for the privacy practices of those sites.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date and publish the revised policy on our website.
Contact Us
If you have any questions or concerns about this policy or your personal data, please get in touch:
Mersea Sauna Liverpool
Lakeside Adventure Centre
Crosby, Liverpool L22 1RR
Email: info@merseasauna.com